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Her creative flair was kindled from an early age when, as part of a family well known among the Italian design aristocracy, she started to breathe a passion for art and contemporary architecture and spent time with modern-day design maestros from whom she acquired a feel for essential, no-frills aesthetics.

She studied in Milan and then in New York and as a young cosmopolitan creative designer teamed her passion for fashion with a curiosity for travel. Her style draws on the sixties of Courreges, Balenciaga, Valentino, Yves St. Laurent and Biki.

She soon started to gain collaboration experience (G.Ferrè, Malo, Alberta Ferretti, Etro Trussardi, C. Malandrino, Max Mara Group).

In 2009 she won the Fashion Incubator competition promoted by the Italian National Chamber of Fashion as “Best young Italian fashion designer’;
Her brand was immediately picked by the most important international boutiques and caught the attention of the international press.
Chicca Lualdi had the honour and duty of opening the official Milan Women’s Fashion calendar as the brand that inaugurated the Milan Fashion Week and as a new Italian fashion talent.

This year sees her busy with international engagements, guesting with her shows and presentations in Paris, London, New York, Moscow, Tokyo and Beijing.
SAKS Fifth Avenue in New York is holding the dedicated event ‘Most talented Italian designer’ and in October 2014, the brand was invited to the Beijing Fashion Week to represent the excellence of the new generation of Italian fashion.


An obsession for architecture and contemporary design that becomes inspiration for fashion made up of precision, volumes and geometrics in a balance of tailoring techniques, fine fabrics for aesthetics that focus on essence.

Sensibility and sophisticated use of colour – the exact shade that makes each cloth vibrate with energy, convinced that it is colour that lends shape and life to material and defines the creative idea.

Inspirations that recall the sixties in their precise, well-defined silhouettes, the formality of sixties’ volumes for little dresses and outerwear, reworked and interpreted in modern fabrics with compact or loose weaves, plus sharp flashes of colour that alternate with geometrics.

An idea of femininity that refutes any form of showiness, while embracing modern formality and understatement.

“Fashion must seduce with its class, equilibrium and uniqueness, not amaze”.
Modern understated elegance as a choice of uniqueness, courage and personality that refuse to conform to easy fashions and commonplace stereotypes.

Creative direction that shies from the forced contrasts of over-the-top, makeshift fashion, making way for an equilibrium of creativity weighted with a minimal, modern yet not soulless femininity.


“Principality of Monaco: Chicca Lualdi fashion Designer Monaco Pavilion”

Fashion Designer for the Royal Family for Monaco Pavilion at Expo 2015, as part of a line of communication that sees the brand also showcasing in the Principality with an exhibition at the Galerie Pasteur. A brand quality selection that stands for the excellence of the new generation of ‘Made in Italy’, with a contemporary, minimal, elite style.